Discount retailer Poundland is set to undergo its “biggest change in 30 years,” according to reports from various sources including the Daily Mail, Nottingham Post, The Mirror, and The Sun. The overhaul, initiated by the parent company Pepco Group, will introduce 2,000 new lines across its 850 stores in the UK and Ireland.
New Product Range and Overhaul Details
The massive update involves a complete transformation of Poundland’s general merchandise ranges, introducing a diverse array of products ranging from homeware and cookware to plants, bathroom decor, and technology. According to Poundland’s commercial director, Tim Bettley, this change is “transformational” for the discount retailer, and customers can expect a fresh new look along with amazing value.
Key Highlights:
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Extensive Product Lines:
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The new product range includes kitchenware starting at £1.25, bathroom decor from 50p, and containers from 75p.
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Other additions encompass mirrors, mugs, coasters, candles, cutlery, tablecloths, and even toys and technology.
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Poundland has access to Pepco’s 4,800-plus stores across Europe, enabling the introduction of new stock while maintaining affordability for customers.
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Phased Rollout:
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The transition will be phased, with almost 1,000 items already available in stores and 750 on the retailer’s website. The complete range will be introduced in the coming weeks.
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Impact on Clothing Section:
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The move follows Pepco’s acquisition of Poundland in 2017, which led to the revamp of the entire clothing section in more than 550 stores.
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The introduction of Pepco-powered clothing allowed Poundland to reduce average selling prices by 10 percent, leveraging the scale of Pepco Group’s stores across Europe.
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Diversification in the Last Five Years:
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Over the past five years, Poundland has undergone a revolution in its stores, introducing new categories like chilled and frozen food, providing customers with alternatives to supermarkets.
Online Availability and Home Event:
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Online Access:
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Poundland.co.uk will feature the new lines, with 170 best-selling items available online initially and expanding to 450 in the weeks ahead.
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Home Event Celebration:
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To celebrate this significant change, Poundland is hosting a Home Event across all its stores over the next three weeks, showcasing the new ranges and allowing customers to experience the transformation.
Public Reaction and Future Expansion:
Poundland’s commercial director, Tim Bettley, emphasized the importance of this move for customers, emphasizing the incredible value offered by the revamped ranges. Additionally, Poundland has been expanding rapidly, opening 87 stores in 70 days, exceeding its initial plan to take on 71 leases. The retailer’s growth includes new stores in former Wilko units and flagship locations like Birmingham Fort and Watford.
Future Expansion:
Poundland’s commercial director, Tim Bettley, emphasized the importance of this move for customers, emphasizing the incredible value offered by the revamped ranges. Additionally, Poundland has been expanding rapidly, opening 87 stores in 70 days, exceeding its initial plan to take on 71 leases. The retailer’s growth includes new stores in former Wilko units and flagship locations like Birmingham Fort and Watford.
Public Reaction and Future Expansion:
Poundland’s commercial director, Tim Bettley, emphasized the importance of this move for customers, emphasizing the incredible value offered by the revamped ranges. Additionally, Poundland has been expanding rapidly, opening 87 stores in 70 days, exceeding its initial plan to take on 71 leases. The retailer’s growth includes new stores in former Wilko units and flagship locations like Birmingham Fort and Watford.
Last Updated on January 30, 2024
